How to Work with Your Case Study Writer

 

In an over-saturated world of marketing noise, the demand for reality-based communications continues to grow. Customer testimonials, PR—and case studies in particular—are skyrocketing in popularity as the cornerstone of any campaign to build trust within a prospective marketplace.

But what is the right strategy to empower a case study writer to nail an effective case study and help you connect with your audience? There are three steps to a solid case study:

#1: The client must be happy.

This seems obvious, but many organizations will assume a customer will make a good case study candidate without taking the time to discuss their level of their satisfaction. The case study writer can present a story in the best possible light, but only if it is a true success story to begin with.

#2: Measurable ROI is essential.

Authenticity in a case study is measured through the lens of proven results. Remember: Most audiences are naturally skeptical—a success story backed by real data pierces that skepticism.

#3: Client engagement is critical.

A case study only performs when it’s ready for release. And a case study writer needs a client contact who is engaged throughout the initial interview, review stage, and final approval process. The best way to ensure client engagement is with a sales team member or other contact within your organization who also engages with the client throughout the entire case study process.

These simple steps can deliver a case study that makes your prospects sit up and take notice. With today’s connected world, distance is no longer a problem. You can work with a case study copywriter to develop your own powerful case study from anywhere in country.