When you’re deploying engineering retrofit projects in the power, steel and paper industries, you need showcase your expertise through very complex subject material. Working with Write2Market, I crafted a series of thought-leadership bylines, one of which resulted in a new client that yielded $480,000 in billable revenue in a single quarter.
As Director of Communications for the D-Day Squadron (DDS), I helped coordinate publicity and media coverage for this group in time for the 75th anniversary of the Invasion of Normandy. Coverage included 195 accredited media such as The New York Times, CBS News, NBC News NY and USA Today.
This fleet support provider was known for their fuel and maintenance cards. They are expanding their offerings to include a whole suite of mobile applications, driver locators and other fleet management tools. The Fleetcor brand needed flexibility to grow, and I worked with The Visualab to develop new concepts, advertising and collateral to reposition Fleetcor Read more about Fleetcor[…]