This telecommunications company was known better by the name of their flagship product, than by their real name. With an IPO looming, it was time for a change. This work, developed with Char Baxter Communications, took an Addy and an Excellence in Business award for the best integrated marketing campaign.
This lease administration provider for multi-unit retailers had a solid product, but the world didn’t know it. I functioned as their off-site marketing department, responsible for the entire brand creation.
A real estate inspection firm needed to reinforce their messaging and consolidate three websites that included both residential and commercial offerings. Working with the Marketeers, I performed tagline work for the company and unified their services and brand under one cohesive banner.