Daou
This client needed to overcome past negative image equity. The answer relied on Daou’s ability to simplify the complex. With Char Baxter Communications, I developed branding strategies and copy for an advertising campaign.
Category: Industry
UPS
For this Fortune 100 organization, I took on the role of Internal Translations Coordinator, leading a team that developed the subnavigation architecture for the 100,000+ pages of the site. The final stages included collateral work designed to work in conjunction with the web launch.