Well known for Adobe and Apple training, this authorized provider of instructor-led, hands-on courses needed students to know that iPads were waiting for them at every workstation. This release went out less than a year after the iPad’s initial debut, making timely and targeted communication critical to driving up enrollment.
This lease administration provider for multi-unit retailers had a solid product, but the world didn’t know it. I functioned as their off-site marketing department, responsible for the entire brand creation.
SciQuest is the engine behind automating strategic procurement and supplier enablement. I helped the organization to prove the value of their approach through a series of case studies, articles and other collateral.