UPS

For this Fortune 100 organization, I took on the role of Internal Translations Coordinator, leading a team that developed the subnavigation architecture for the 100,000+ pages of the site. The final stages included collateral work designed to work in conjunction with the web launch.

Content Marketing

How to Find the Real Rosetta Stone for Effective Content Marketing   Above all the noise—the tips, the tricks, the strategies and the tactics—from everyone that swears they can show you how to develop an effective content marketing program, there is only one factor that really matters. There is one, simple concept that rises above Read more about Content Marketing[…]

Brand Strategy

What Is An Effective Brand?   Let’s start with what it’s not. It’s not a logo or tagline or advertising or your Web site. Those are communications mediums. It’s the message behind the medium that counts. Spend due diligence developing your message properly, and you can connect with your prospect. Slap your message together with Read more about Brand Strategy[…]