This telecommunications company was known better by the name of their flagship product, than by their real name. With an IPO looming, it was time for a change. This work, developed with Char Baxter Communications, took an Addy and an Excellence in Business award for the best integrated marketing campaign.
Well known for Adobe and Apple training, this authorized provider of instructor-led, hands-on courses needed students to know that iPads were waiting for them at every workstation. This release went out less than a year after the iPad’s initial debut, making timely and targeted communication critical to driving up enrollment.
This lease administration provider for multi-unit retailers had a solid product, but the world didn’t know it. I functioned as their off-site marketing department, responsible for the entire brand creation.