This fleet support provider, known for their fuel and maintenance cards, was expanding their offerings to include a whole suite of mobile applications and fleet management tools. The Fleetcor brand needed flexibility to grow, and I worked with Reckon Branding to develop new concepts, advertising and collateral to reposition Fleetcor for the future.
This wireless construction camera provider empowers clients to “Picture a better jobsite.” Working with Superus®, I performed tagline work for the organization, as well as collateral and multiple advertising campaign creation.
This client needed to overcome past negative image equity. The answer relied on Daou’s ability to simplify the complex. With Char Baxter Communications, I developed branding strategies and copy for an advertising campaign.